A Bit About Us
At Partou, we believe every child should feel free to be themselves. Our nurseries are safe, joyful spaces where children can grow, play and discover – supported by teams who care deeply about what they do. We’re one of the largest childcare providers in the UK, following the acquisition of Just Childcare and All About Children. Globally, we support over 75,000 children across more than 1,000 nurseries, with a team of over 11,000 professionals shaping the future of early years care.
Being part of the largest childcare group in the Netherlands, we also benefit from world-leading research and innovation in early years education. As we grow, so does our ambition – to build an inclusive, high-quality childcare experience for all.
Learn more about us here.
Why This Role Is Important to Us
Finding the right people – and helping them see why Partou is the place for them – has never been more important. We’re on a mission to attract passionate, skilled childcare professionals and future talent, and this role helps make that happen.
As our Recruitment Marketing Specialist, you’ll play a key part in bringing our employee value proposition (EVP) to life. Delivering multi-channel campaigns you’ll optimise performance through data-led insights, manage employer brand content to build awareness of our values and culture, collaborating cross-functionally to meet hiring goals.
What You’ll Be Doing
Reporting to the Head of Brand Marketing you’ll work closely with our Talent Acquisition and People & Culture teams to shape and share what makes working at Partou so special. From optimized campaigns to social storytelling, you’ll help us connect with new team members in authentic, engaging ways.
Key Responsibilities & Accountabilities:
Employee Value Proposition (EVP)
- Help shape and protect our employer brand, ensuring consistency across all touchpoints and stakeholders.
- Develop and deliver targeted recruitment marketing campaigns for key roles and regions.
Campaign Management
- Plan and execute multi-channel recruitment marketing campaigns to support hiring goals.
- Collaborate with Talent Acquisition to understand hiring needs and tailor campaigns accordingly.
Social Media & Digital Marketing
- Plan, post and track content across channels such as LinkedIn, Facebook, TikTok and Instagram.
- Use insights to grow reach, engagement, and conversion of applications and future candidates.
- Support the internal communications team to amplify, share and celebrate success stories from across our business.
- Analyze performance metrics and optimize campaigns for reach and engagement.
Content Creation
- Write and curate engaging, values-led content for our careers site, social media, and blogs.
- Showcase the unique culture of our nurseries and Nursery Support Centre.
- Create toolkits and templates to help People Leaders and TA specialists. promote roles confidently using social media channels and at in-person events.
Candidate Experience
- Partner with the TA team to maximize the candidate journey from interest, application and through to onboarding.
- Ensure communications are timely and aligned with our tone of voice.
- Support internal campaigns that build engagement with future talent pipelines (e.g. apprentices, agency candidate conversions and summer placements).
Data, Insight & Improvement
- Track and report on campaign and content performance, ROI, and key recruitment metrics. Share insights and recommendations to help refine our marketing and talent acquisition approach.
- Continuously improve and leverage candidate, colleague and market feedback to improve our recruitment marketing tactics.
What You’ll Bring
- Experience or understanding of the recruitment lifecycle, employer brand proposition and candidate attraction
- Experience managing recruitment marketing campaigns – ideally in recruitment, employer branding, or internal comms
- Previous experience managing, allocating and tracking a budget to maximize return on investment
- Experience in managing internal stakeholders, build strong relationships with agencies and advertising partners, and effectively oversee digital platforms and tools.
- A strong understanding of social media, digital marketing, and branding
- Brilliant writing and communication skills, with a feel for tone, voice, and storytelling
- Great organizational skills, with the ability to juggle multiple projects and deadlines
- Collaborative mindset – happy working with different teams and confident giving ideas a voice
- A belief in inclusive, meaningful recruitment that puts people first
Please Note: This job description doesn’t form part of your contract of employment. It’s a guide to the core duties and expectations linked to the role, but it isn’t exhaustive. From time to time, we may ask you to carry out other relevant duties in line with your skills and experience to support our overall success.
The recruitment process – What you can expect
Recruitment procedures for Early Years careers are extremely important whether you are in a nursery or head office position. “Safer Recruitment” is a way of ensuring that we employ people suitable for the job and prioritize the safety and welfare of Children. If your application is successful, you can expect to speak with the Head of Marketing and a Talent Acquisition Leader, and potentially a conversation with the Commercial Director, and Director of People and Culture for the UK.
Please note that this role is subject to an enhanced DBS check. We are committed to equal opportunities and welcome applications from all sections of the community. Please advise our Partou recruitment professionals should you require any reasonable adjustments through your application or recruitment process. Reasonable adjustment requests will be reviewed in accordance with Safeguarding policies and procedures.
Diversity, equity and inclusion at Partou
At Partou, we believe that everyone is unique, and our focus is on embracing and valuing this. Diversity, Equality, and Inclusion (DEI) aren't just buzzwords to us—they're at the core of what we do, and we celebrate the variety of backgrounds, experiences, and perspectives that each child—and each team member—brings.
Partou is proud be a part of the National Partnership in Early Learning and Childcare (NPELC) - a group of 10 of the largest childcare providers across England. Together, we operate over 1,300 childcare settings, employ more than 38,000 people, and take care of over 160,000 children.
For more information about working with Partou, please review Careers at Partou
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