Marketing Assistant

Digital Marketing Assistant – Glasswells Ltd are looking for a proactive and analytical Digital Marketing Assistant to join our in-house marketing team in this full-time, permanent position based in Bury St Edmunds.

This is a fantastic opportunity to work for East Anglia’s largest home department store, helping drive measurable business outcomes, including increasing footfall to our four retail stores, boosting website traffic, online sales revenue, and overall brand awareness

Fantastic Company Benefits Include:

• Competitive Salary
• Holiday: 20 days annual leave plus bank holidays
• Pension: company scheme
• Free on-site parking
• Additional: Monthly company bonus (after qualifying period), staff training and development, company discount scheme (after qualifying period), break rooms and free refreshments, and a friendly, welcoming work environment.

About the role:

As a Digital Marketing Assistant, you’ll manage day-to-day Paid Media campaigns across Google Ads, Meta, Microsoft Advertising, and LinkedIn, using data-driven insights and testing to optimise performance. You’ll work with tools like Google Ads Manager, Meta Business Manager, Google Analytics (GA4), Google Tag Manager, and Excel/Sheets to monitor campaigns, extract insights, and improve efficiency. This role is perfect for someone curious, commercially minded, and analytical, who enjoys problem-solving and optimising campaigns. This is a full-time, on-site role (37.5 hours/week, 9:00am – 5:30pm).

Key Responsibilities:

• Maintain and optimise Paid Media campaigns across Google Ads (Search, Display, Performance Max, Video), Meta, Microsoft Advertising, and LinkedIn
• Analyse campaign performance, extract insights, and implement improvements
• Support business objectives including retail store footfall, in-store sales, lead generation, website traffic, online sales, and brand awareness
• Work with reporting and visualisation tools, such as Looker Studio, to monitor and present campaign outcomes
• Collaborate with the wider marketing team to ensure campaigns align with overall business goals
• Test and implement targeting methods, bidding strategies, and campaign structures to maximise ROI

About you:

As a Digital Marketing Assistant, you will have at least two years of hands-on Paid Media experience, ideally gained in an agency environment, with a proven record of managing Google Ads and Meta Ads campaigns. You understand core marketing principles, online advertising concepts, targeting methods, and bidding strategies. A Google Ads certification or higher education in a marketing-related field is preferred. Additional experience with graphic design tools such as Photoshop, Illustrator, or InDesign, video editing with Premiere Pro or After Effects, SEO/GEO, or CRM systems such as HubSpot would be advantageous but is not essential.

About Glasswells Ltd:

Glasswells Ltd is East Anglia’s largest home department store, with locations in Bury St Edmunds, Ipswich, Haverhill, and Saffron Walden. They are dedicated to providing high-quality home furnishings and flooring products. You will join a supportive, dynamic team in a role that offers opportunities for development, progression, and rewarding incentives.

If you have the relevant skills and experience for the Digital Marketing Assistant role and would like to be considered, please apply by submitting an up-to-date CV with a covering letter or supporting statement explaining why you are a good fit for the role. We look forward to hearing from you.

No recruitment agencies, please

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Additional keywords: Digital Marketing, Paid Media, Google Ads, Meta Ads, Microsoft Advertising, LinkedIn Ads, Campaign Optimisation, GA4, Google Tag Manager, Looker Studio, Marketing Analytics, Data-driven Marketing, Bidding Strategies, Retail Marketing, Lead Generation, Online Sales, Brand Awareness, Marketing Assistant

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