Internal Sales Administrator

The Opportunity



This is a great opportunity to work for a leading Audio Visual company as Sales Administrator.



You will provide proactive administrative and commercial support to the sales team, with a primary focus on creating and managing quotations, processing orders, and directly engaging with customers. The role plays a key part in driving sales performance by ensuring opportunities are progressed, followed up, and converted into orders.



Key Responsibilities:



Sales Administration Support

• Provide day-to-day administrative support to the sales team


• Maintain and update CRM system with opportunities, quotes, and client interactions


• Assist with preparation of proposals, tender documents, and client submissions


• Ensure all documentation is accurate, professional, and delivered on time

Quotation Creation Management

• Prepare detailed and accurate AV quotations based on sales input and system designs


• Source pricing from suppliers and ensure competitive, commercially sound costings


• Maintain and update pricing templates and quote formats


• Track all quotations, revisions, and client responses


• Ensure margin control and alignment with company pricing strategy

Customer Engagement Sales Support

• Proactively follow up on quotations with customers to drive conversion


• Engage directly with clients via phone and email to handle queries and provide updates


• Build strong relationships with customers to support repeat business


• Identify opportunities to upsell or add value where appropriate


• Support the sales team in progressing pipeline opportunities

Order Processing

• Convert approved quotations into sales orders accurately and efficiently


• Raise purchase orders with suppliers and confirm pricing and lead times


• Track orders through to delivery and keep customers informed


• Resolve any issues, delays, or discrepancies in a timely manner


• Ensure all orders are correctly recorded and documented

Supplier Internal Coordination

• Liaise with AV distributors and manufacturers for pricing, availability, and technical queries


• Work closely with internal teams (projects, logistics, finance) to ensure smooth order fulfilment


• Support seamless handover from sales to project delivery


• Maintain strong working relationships with key suppliers

Commercial Contribution

• Actively contribute to the achievement of team sales targets


• Support pipeline management through consistent follow-ups and updates


• Assist in identifying and progressing new opportunities within existing accounts


• Provide feedback to the sales team on customer trends and buying behaviour

Based in Dunstable, salary will be circa £30k-£35k p.a. plus pension and benefits.*



Your skills and experience

• You will have strong experience in Sales Administration with excellent organisational skills.


• Clear verbal and written communication with colleagues, clients and suppliers.


• Excellent time management


• Good MS Office skills including Word and Excel


• Strong CRM skills ensuring accuracy in the database


• You will be a good problem solver with great listening skills


• A team player who will ensure good communication across the teams


• Good attention to detail Ensuring accuracy in data entry, reports, and documentation.


• Strong Customer Service skills Handling inquiries and maintaining positive relationships with clients or internal teams.


• Great telephone manner - friendly and persuasive


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The Organisation



Our client is a leading provider of audio-visual solutions and technology integration services for a diverse range of clients across various industries. They specialise in designing, implementing, and maintaining cutting-edge audio-visual systems that enhance communication and collaboration.



* Benefits include -

• Stakeholders Pension Scheme


• Opportunities for professional growth and development.


• Collaborative and supportive work environment.


• Access to the latest audio-visual technologies and tools.

The Recruiters



AV Jobs are the No. 1 Audio Visual Recruiters in the UK working with clients and candidates to ensure a successful job fit every time.