B2C Marketing Executive
Company Overview
Our client was founded in 2018 and started life providing UK public sector employers with an innovative pensions solution. They have been on an exponential growth journey ever since. They are now a financial wellbeing platform serving both the public and private sectors. Their mission is to become the category leader in helping employers improve the financial wellbeing of their people.
To date, our client has grown to hundreds of thousands of users across the UK. They help people to improve their financial wellbeing through their retirement, learning, coaching, webinars, will writing and many other offerings.
Our client is a remote-first business that’s focused on being an employer of choice where people thrive. They are an award-winning team of 75 and the youngest business to win ‘Employer of the Year’ at the ‘Investors in People’ awards in 2023. They are also a Disability Confident Employer.
Role Purpose
Our client is seeking a creative and data-driven B2C Marketing Executive to support their customer engagement and conversion strategies across multiple market segments. In this role, you will be responsible for executing targeted campaigns and communications through email, SMS, push notifications, and social media channels while optimising their Emarsys marketing platform.
You'll play a vital role in driving user acquisition, engagement, and retention by delivering personalised content that resonates with customers and supports their financial journey.
This is a remote based role, and you will be 'working from home', with the requirement to travel to company events throughout the year.
Skills and Requirements:
- Demonstrable experience in executing B2C marketing campaigns and customer communications.
- Proficiency in email marketing platforms and automation tools (preferably Emarsys).
- Proven experience in customer segmentation, targeting, and personalisation techniques.
- Strong understanding of email marketing best practices, including deliverability, A/B testing, and performance optimisation.
- Experience with social media management and paid social campaigns.
- Self-motivated and ability to prioritise busy workload in a fast-paced environment.
- Strong analytical skills with the ability to interpret campaign metrics and optimise based on performance data.
- Experience using customer insights to enhance targeting and improve conversion rates.
- A team player with a willingness to collaborate across departments to achieve results.
- Demonstrated ability to work effectively with internal teams and external agencies.
- Ability to create compelling marketing copy or brief content creators effectively.
- Curious mindset with a passion for understanding customer behaviour and financial services.
A Bit About You
Education:
- Bachelor's Degree in Marketing, Digital Communications, Business Administration, or a related field, or the equivalent would be advantageous.
Qualifications:
- Professional certifications in email marketing platforms or digital marketing would be advantageous.
- Relevant marketing certifications (e.g. Google Analytics; CIM Digital Marketing) would be advantageous.
Experience:
- Minimum of 2-3 years of experience in B2C marketing or a similar role.
- Familiarity and experience of using Emarsys marketing platform.
- Proven track record of executing successful multi-channel marketing campaigns.
- Demonstrable experience with email marketing platforms and marketing automation tools.
- Experience in customer segmentation, targeting, and personalisation.
- Experience with campaign analytics and performance optimisation.
Please note, this role is only open to applicants who are currently based in the UK.
Benefits
This offers true satisfaction with the chance to help other people. Our client values each of their colleagues’ contribution and they offer benefits that cater to their colleagues’ mental, physical, and financial wellbeing. They know that we all want different things so there’s something for everyone.
Here’s just a few things they offer:
- £200 allowance to get your home office set up
- A generous holiday allowance of 25 days plus the day off for your birthday
- Contributory pension scheme (4% Employer, 5% Employee), with the option to top up your pension
- Affordable salary sacrifice benefits such as Cycle to Work, Home and Electronics, Gym Memberships Travel & Leisure, Lease Cars and much more
- Discounts and savings on shopping, travel, entertainment and more
- Access to their outstanding Employee Assistance Programme
- Access to Your Care and their own Wellbeing Hub
- Enhanced Family Friendly Pay
- Peer to Peer Recognition
- Quarterly socials and team events
- Significant training and development opportunities
- Volunteer day
- Annual leave purchase
- Health Cash Plan
- Enhanced Company Sick Pay
- Long Service Awards
- Group Life Insurance
As they are a remote company, all of their interviews are being conducted online via Microsoft Teams.
You’ll find an inclusive environment where you can be yourself and where everyone is driven by the same purpose – improving financial lives for all workers in the UK.
This is an outstanding opportunity for an ambitious and talented individual to make a significant, long-lasting contribution to a high-profile business, at a key point in its development. So why wait?
